How do you view yourself? Is it the same way that others view you? How do you want people to view you? These are questions to consider when establishing your business presence. Whether we like it or not people are sizing us up and making judgements before we ever meet. I’m sorry to say that, that’s just the way things work. Although I am happy to say that there is something we can do about how people view us. We don’t have to just sit back and let people decided what they are going to think about us. Tell them who you are. Fill in the blanks. Plant the right ideas before you ever meet someone.
Your online presence speaks volumes to others. What will your presence say? Will you be confident and command attention or will you be diminished and hope for their favor? How you look is not just what you wear but the expression, lighting, and wardrobe all work together to say who you are. So what are you saying? The better question is, what do you want to say to everyone who sees you? Well that depends on what kind of work you are in.
If you are a CEO of a Fortune 500 company you will have a different presence than a social media manager for a local coffee shop. While both professions are vastly different a good headshot photographer will be able to handle each clients needs to help maximize the presence they want to project.
Let’s take a look at a few examples of how a headshot projects different types of presence. Here is my friend Kristy. She works with the public often and needs her images updated. In her business she needs to display confidence but remain approachable. While this image of her is not bad, I don’t think it says confidence quite yet.
A quick change and some coaching and we get another image. This one has a lot more confidence in her expression and stance than the previous one. Everyone is capable of having a great headshot that displays confidence and a approachable demeanor. Make sure you are getting a photographer that knows how to do just that. First impressions happen before you meet. Maximize every aspect of your presence to increase your chances of making a solid first impression.